Pophams Islington

When Ollie Gold set up shop in a former chemist on an Islington backstreet in 2017, his bakery became an instant cult hit – thanks to a combination of covetable ceramics and inventive viennoiserie that tastes as good as it looks. Nearly a decade on, there are still queues (and rightly so) for the signature sweet-salty bacon and maple swirl, seasonal danishes and reliably good coffee. The empire has spawned stylish homewares shops, a London Fields bakery and pasta restaurant, and a café in Victoria Park.