Fred Bakery

The golden croissant-shaped door handle sets the tone of this glossy bakery and café before you've even stepped inside. Fred's Oxford Circus outpost, opened in 2025 and complementing the original in Holborn, has earned its place on the social circuit – though its merits run far deeper than influencer aesthetics. Butter-laden bakes are a portal to the streets of Paris at their finest; a decadent tiramisu bun tempts the sweet-toothed, but it's the cinnamon buns, baked fresh throughout the day and served still warm, that stopped us in our tracks.